Designing the Fan Experience: San Diego Legion
San Diego Design Week
It's San Diego Design Week!
Join Rick & Jordan for this 5 part mini-series, where we chat with marketing execs from your favorite San Diego sports teams; the Padres, Sockers, Loyal, Legion & Seals!
The episodes take a deep dive into the role of art and design when developing team and community pageantry, the development of a unique game day experience, how sporting organizations collaborate with cities to create community and value that extends far beyond the field, and how professional sports are adapting and innovating in the age of COVID-19.
In this episode, we chat with Nickie Peña (Director of Marketing & Promotions) of the San Diego Legion.